I help founders go from questions to programs.
"What should my GTM strategy look like?"
"Agency or in-house? How do I build the right marketing organization?"
"What marketing channels should we experiment with?"
"How do I figure out what stage of the lifecycle to focus on?"
"Where should I start building my thought leadership voice?"
"What is PLG? How should I incorporate it into my business?"
About Me
Growing early stage startups by leveraging my experience growing fortune 500 companies
My toolbox includes a BA in Psychology and Econ, a MBA from Berkeley, and an obsession for understanding what motivates people and how to build trust and psychological safety.
I have over 14 years of experience growing some of the most powerful brands in the world, including Tide, Square, Lyft, and Adobe.
Don't be fooled the big-brands on my resume; my superpower is in taking things from zero to beta, and creating a solution when there is only a problem.
I come with hands-on experience in the full spectrum of marketing disciplines, including product marketing, brand, content, social, influencers, acquisition, retention, and product led growth.
I am passionate about empowering individuals, organizations, and partners, through individual coaching, goals definition, and team building. I believe that clarity, safety, meaning, and autonomy are at the core of building incredible organizations.